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NESCAFÉ | Red Mug Igikai

Film production

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NESCAFÉ | Red Mug Igikai
Filmmaster MEA

Client: Nescafé
Director: Henry & Ssong
Agency: Publicis MEA
In Okinawa, the word ‘Igikai’ means ‘reason to wake up in the morning’. ‘Igikai’ and Nescafé went together perfectly.