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NUTELLA 50th Anniversary

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NUTELLA 50th Anniversary
Filmmaster MEA

NUTELLA 50TH ANNIVERSARY
To celebrate Nutella’s 50th birthday, Filmmaster created a unique Nutella experience in The Dubai Mall. Visitors shared their personal Nutella stories with the brand for the chance to be crowned ‘best story of the day’ and rewarded with a prize. More than 3,000 stories were submitted and 8,000 personalised jars were distributed in just seven days.