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Toyota Prius | 1001 KM CHALLENGE

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Toyota Prius | 1001 KM CHALLENGE
Filmmaster MEA

Client: Toyota Prius

PRIUS HYBRID ELECTRIC - 1001 KM IN ONE TANK
THE 1,001KM CHALLENGE

There is a lot of talk about the Toyota Prius’ amazing fuel economy, but we wanted to see if the Hybrid Electric Vehicle (HEV) could deliver.

We challenged two friends - free divers who explore the oceans with just one breath at a time - to see if they could make the 1,001km drive from Dubai to Riyadh on just one tank of fuel.

The resulting film was an exciting adventure that allowed our stars to communicate both the technological and the environmental benefits of the car.