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ETIHAD | NYCFC

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ETIHAD | NYCFC
Creativity and production by Filmmaster MEA

Client: Etihad
Director: Dan Henshaw

THE NEW YORK CITY FC IN ABU DHABI
24 HOURS IN ABU DHABI

As a sponsor of the New York City Football Club, Etihad invited some of the players over to Abu Dhabi to see how much they could pack into 24 hours.

We created online content from the Abu Dhabi visit, which saw the players go to luxurious hotels, The Louvre Abu Dhabi, a beach, a restaurant and more, showcasing the many destinations within the Emirate.

The film quickly became one of the more successful uploads for the Etihad brand, earning more than 800,000 views on YouTube in just a few days.